How do you get superior sales conversions?
By using intelligent strategies that persuade a lead to reach for their credit card.
So many biz owners spend whopping amounts of cash trying to attract leads through expensive marketing methods.
Still, when those leads arrive at the front door, there's no answer.
In fact, 63% of companies lack a structured approach to sales optimization.
Luring leads to the front door of your business is only half the puzzle. Converting them into paying customers is the second and most crucial part of the puzzle.
So, how do you effectively convert leads into sales?
Cue the solutions…
#1. Understand the sales funnel
A sales funnel is a customer-focused marketing model that maps out the customer journey to purchasing your products and services.
They begin as interested prospects and end as happy converted customers. The end goal of a sales funnel is to convert leads into loyal customers.
The lead usually starts off knowing zilch about your products and services. You nurture them and cultivate a relationship with them that considers the different stages they go through, to eventually purchase from you.
Understanding each part of the sales funnel ignites the scaling capacity of your business. You’ll begin to incorporate effective strategies that trigger better sales conversions.
A sales funnel has four stages.
Get to know them intimately.
Stage 1: Awareness
The customer becomes aware of your products and services.
You’ve caught their eye, and they want to know more about your business and what you offer.
Focus on getting your brand in front of as many people in your niche as possible. This is achieved through:
- Social media marketing
- Paid advertising
- Word of mouth
- Search engine optimization (SEO)
Stage 2: Interest
Prospects are already aware of your products and services and are keen to learn more.
You've hooked them, and they're curious to see whether your biz is the solution to their problem.
You want to give them enormous value to thirst their desire to purchase.
You achieve this through:
- Blog articles
- eBooks
- Infographics
- Webinars
- Lives on social media
Make it clear that your business is the solution to their problem. Add Boss value by giving them unmatched content.
Stage 3: Decision
The lead is now convinced that your biz is the chosen one.
They’re quickly warming to the idea that your products and services are the solutions to their problems. However, they still may need a bit more information to be sold entirely.
Give the lead an incentive that throws their decision onto the right side of the fence.
Have a FAQ sheet to stomp out buyer objections and an irresistible bonus feature they cannot live without.
For example:
- Free shipping
- A discount code
- Money-back guarantee
And so on…
Stage 4: Action
Someone purchases your offer and finally becomes a customer.
Whoohoo- you've converted a lead!!
It's essential to continue to nurture these customers and provide them with continuous support. Don't leave them high and dry because now you have their money. Loyal customers are return customers who usually sing your praises.
Leads are going to enter the sales funnel at different stages. You may have a lead that swoops in at stage 4 and buys from you within seconds, or you may have a lead at stage 1 that requires some nurturing to get them to stage 4.
The bottom line is to wholly understand each stage of the sales funnel. Apply unprecedented value in your lead's life, so they're 100% convinced your biz is their soulmate for the job.
# 2. Create an efficient booking page
Booking pages are landing pages that are optimized for bookings. In other words, if you're a booking-based business, having booking page software is essential for your sales conversion success.
Leads can efficiently book your time and buy your products and services. You’re in complete control of your bookings and scheduling system.
When choosing booking page software, make sure of the following:
a. Your booking pages are easy to use
The heart of successful booking conversions comes down to how easy the booking process is.
Furthermore, being a business owner doesn't necessarily mean you’re an IT specialist. Your booking page should be easy enough to set up so that you avoid pulling your hair out in frustration.
b. Your booking pages are customizable
Your booking pages should have the ability to demonstrate your brand identity and give your leads an authentic experience so that you stand out from your competition.
Ensure the features enable you to add:
- Videos to show off your offerings.
- Pictures that leave a lasting impact.
- A favicon so that leads can become familiar with your business.
- Your logo to grab attention and establish your brand identity.
- Custom domain to initiate trust and discoverability.
c. Your booking pages integrate with other apps
When choosing booking page software, make sure it integrates with all the apps that you already love using, such as:
- Popular payment gateways like PayPal and Stripe.
- Calendars like Google Calendar.
- Marketing metrics like Google Analytics.
- Social media like YouTube and Facebook.
Essentially, your booking pages should be an all-in-one solution that makes it easy for a client to book you and pay for your products and services in one place.
Booking pages should reveal:
- Who you are.
- What you do.
- What others are saying about you.
- Frequently asked questions about your products and services.
- How to book your products and services.
- When you’re available.
- Easy to pay at the end.
If you’re looking for booking pages that will skyrocket your sales conversions, explore the 14-day free trial with Book Like A Boss. It’s an easy and more powerful way to get booked.
#3. Make the conversion steps simple
The average consumer attention span on an online platform is 8 seconds.
You have 8 seconds to leave an impression and persuade a lead to buy your products and services to increase your sales conversions.
How do you do this?
Let’s take a look.
a. Provide your lead with an easy payment system
There's nothing worse than getting to checkout and the payment system doesn't work.
Often, when this happens, customers abandon ship. You hooked them and brought them to the cart but lost them. All because the payment system was complicated.
Have different options for payment, such as a payment gateway like Stripe or the ability to just use a credit card or even a wire transfer. If you give customers options, they can choose the best one to fit their needs.
b. User-friendly steps
The steps leading up to the sale should be easy, simple, and user-friendly.
Remember you dealing with people with an attention span of 8 seconds. Don't distract them. Make each step uncomplicated, so they don't click away.
Provide your lead with an insatiable user experience that fills their needs and hands them a positive experience. A lousy user experience increases the likelihood of the lead ducking, which cripples your sales conversion.
Keep the steps simple and concise. Easy to follow.
c. Quality over quantity
Quality always wins over quantity. Primarily when you're dealt 8 seconds to make an impression.
When dealing with sales conversions, ensure your content is high-quality and to the point. Especially if your lead is hanging out on the top half of the sales funnel. They need convincing that you’re the secret sauce to their recipe.
If you’re a booking-based business looking to convert leads into bookings, make sure your booking pages are clear and concise.
Have a selection of powerful photos, one video, and some compelling copy. Don't write a novel trying to convince someone to book your services.
Remember- you only have 8 seconds to persuade.
#4. Acknowledge customer objections
Sales objections are a natural part of the whole conversion process. Think about your own objections when purchasing something?
Either that objection is strong enough to be justified, or there’s room to swing it into approval.
You want to squash all objections and convince your lead that you’re the answer to what they need.
Customer objections can also be handy to learn more about your ideal customer and their common complaints. You can manipulate your marketing strategy to address these objections at the get-go.
An ideal way to address customer objections is using a FAQ sheet to answer some of the most common questions about your products and services.
Think about the main objections your leads could have and crush them with an epic answer.
The most common customer objections are based on the following:
a. Pricing
The amount is too large, and they don't have access to the funds right now.
Solution:
Answer with empathy and attach a benefit to every feature of your irresistible offer. You can also provide them with a money-back guarantee or a payment plan.
b. Quality of service
Your lead may want to learn more about your service when purchasing from you. If this isn’t present, it may sway their decision for the worse.
Solution:
Provide successful case studies of previous customer transformations. This is immensely powerful as it provides social proof that your products and services are justified.
c. Trust
Leads need to trust you before they give you their money. Think about when you purchase something. How much safer do you feel when you already have a relationship with that business, especially if it's an expensive purchase.
Solution:
Provide your leads with an opportunity to book you for a quick chat so they can ask you further questions. You then have the chance to stomp out any other objections. Create an easily accessible link to your booking page so they can book you for that chat.
#5. Add testimonials
Social proof is the superpower of sales conversions, and they’re a surefire way to convince a lead to buy from you.
Show off all of your testimonials and 5-star reviews, so that leads discover all the fantastic success stories because of your products and services.
In fact, we wrote a whole article on getting testimonials from your past clients because they’re vital to your sales conversion success.
You can display your testimonials on your website, booking pages, and email marketing. Ensure they’re in a spot that’s easy to find and read. You want your best-kept testimonials to shout your praises from the rooftops so everyone sees and hears.
If you use booking pages, make sure there’s a feature that showcases your testimonials. If not, switch to booking software that does.
Get high-converting booking pages that turn leads into paying customers
If you’re a booking-based business looking to convert more leads into sales, booking pages are your solution.
- Booking pages are focused and to the point to keep the lead's attention on booking your services and paying you.
- Booking pages are intuitive and display all of your offerings in a user-friendly way.
- Booking pages inform leads about your services and allows them to book and pay you- all in one place.
- Booking pages display supporting material such as your FAQ sheet, testimonials, photos, videos, and booking calendar, further convincing the lead to book and pay you.
- Booking pages integrate with essential apps that make the process simple and easy for you and the lead. We all have busy lives!
Book Like A Boss booking pages have fail-proof features to ensure the sales conversion is easy and efficient.
Your ROI will skyrocket. The sales conversion process is streamlined, straightforward, and to the point. This caters to leads that spend an average of 8 seconds deciding whether they’re convinced or not.
Sign up for a 14-day free trial with Book Like a Boss to close more sales and book more clients than ever.
