How many podcasters does it take to change a light bulb? One. But to fully understand why, we have to first travel back in time to the year 1880...
Podcasts, podcasts, podcasts. You hear about a new one popping up every day. It’s starting to seem like everyone and their dog has one and you just might be missing out on one of the best ways to organically bring new leads and customers into your business - or are you?
While podcasting takes a lot of work to consistently maintain a consistent flow of valuable content for your readers to listen to, there is massive potential for it to help grow your business and bring you new bookings and sales.
So, we’re going to dive into the pros and cons of podcasting and whether you should consider it as a new marketing strategy for your business.
PS. If you decide that it is, then be sure to check out the Link Love section below for our go-to articles on how to get your own podcast up and running for your business.
The major pros and cons of starting a podcast for your business 🚀
Starting a podcast can be an enticing avenue for service-based business owners looking to increase traffic and sales. However, it's essential to weigh the pros and cons before diving in. Let’s check out the top 3 pros and cons to help you decide whether launching a podcast makes sense for your business:
Pros:
- Increased Visibility and Authority 🌟
Hosting a podcast allows you to showcase your expertise and establish yourself as a thought leader in your industry. As your audience grows, so does your credibility, leading to more trust and potential sales opportunities.
- Enhanced Audience Engagement 🎧
Podcasts offer a unique opportunity to connect with your audience on a deeper level. Through engaging discussions and valuable insights, you can build a loyal following that is more likely to convert into paying customers.
- Diversification of Content 📚
A podcast provides an additional platform to repurpose and distribute your content. By offering valuable insights in audio format, you cater to different learning preferences, attracting a broader audience and driving more traffic to your business.
Cons:
- Time and Resource Intensive ⏰
Producing high-quality podcast episodes requires significant time and resources. From planning and recording to editing and promotion, maintaining a consistent schedule can be challenging, especially for busy service-based business owners.
- Competitive Landscape 🎙️
The podcasting space is becoming increasingly saturated, making it harder to stand out from the crowd. With millions of podcasts available, breaking through the noise and attracting listeners can be a daunting task, impacting your ability to drive meaningful traffic and sales.
- Uncertain ROI and Results❓
While podcasts can be effective marketing tools, measuring their impact on traffic and sales can be challenging. Unlike other marketing strategies with more straightforward metrics, such as PPC advertising, the ROI of podcasting may not be immediately apparent, leading to uncertainty about its effectiveness.
It's crucial to carefully evaluate these pros and cons in the context of your business goals and resources before deciding whether starting a podcast is the right strategy for driving traffic and sales.
Tweet of the Week 🐦
Adore this Tweet from Jack Bly. The flexibility you gain as a business owner lets you make a schedule that works for you. I once heard this best phrased as: “As a business owner, you have the freedom and flexibility to work whatever 80 hours/week you wish”.
Link Love ❤️
Here are a few resources to deepen your understanding of influencer marketing:
👉 Complete video guide to launching your podcast!
👉 How to write podcast show notes
👉 How to design your podcast’s cover art
👉 How to advertise your podcast
👉 Grab your free 14-day trial of Book Like A Boss
That’s a wrap 👊
Now you’re armed with the cold, hard facts about starting a podcast for your business. So, the decision is yours, will you arm yourself with an organic marketing strategy with the potential to drive serious conversions for your business, or will you seek out a different route?
The choice is yours.
