The hottest trend in the world of social media, Tiktok, has the potential to introduce your service to an audience of over 800 million active users. TikTok is so much more than just an app for influencers and teenagers, despite what you might think. Marketers throughout various industries are capitalizing on the platform’s success to advertise services and products. If you can get comfortable with shooting 15-second videos on your phone and read below- you will learn how TikTok can be a fantastic method to promote your service.
Why is TikTok so hyped?
Initially launched under the name Douyin in China, the TikTok app was released globally for iOS and Android in 2017. Since then, it has become the world’s second most downloaded app. TikTok has been installed more than 200 million times in the fourth quarter of 2019 alone.
The secret to TikTok’s enormous popularity is its format. The app allows users to make 15-second-or-less videos accompanied by pre-recorded audio clips or background songs. There are also numerous customization features, like custom stickers and labels, filters, effects, and many more.
TikTok is a great platform for targeting Gen Z since the majority of US users are between the ages of 16 and 24. Gen Zers tend to consume content more quickly then their 30s + counterparts. Marketing to this target audience can be tricky because of that fact. Luckily, marketers learned to utilize Tiktok’s unique format to create effective ads in the world of people with shorter attention spans.
As the platform continues to surge in popularity, it is criticial to know how to create tailored content that resonates with TikTok’s audience. From hashtag challenges to collaboration with influencers, let’s take a look at the ways you can use TikTok to promote your service.
Create fun content
TikTok isn’t the place for your typical perfectly-polished advertisements. Your video doesn’t have to be a perfectly filmed ad with a big production budget to go viral. TikTok users are more drawn to fun and entertaining content promotion. Lighthearted, casual, and silly content is the nature of the platform.
Musical covers, dancing videos, and comedy sketches perform reasonably well on TikTok. Cooking demonstrations, beauty, and fashion tips, and short sport clips are also popular on TikTok.
A lawyer from Florida known as @thelawyer whose funny videos went viral is a great example. With the following base of 2 million users, Anthony Barbuto’s videos received over 30 million likes because the content looks so organic within the platform.
Link integration
As a service provider, you want to get the most of TikTok’s network advertising service, integration being one of them. Integrate your Book Like A Boss page as a clickable link into your bio on TikTok to get more bookings and promote your business. Follow this tutorial to learn how to add a link to a third-party website in your TIkTok’s bio.
- Select Edit profile.
- Find a Website line right below Bio.
- Paste your website’s or Book Like A Book page’s URL.
Now all users can see and access your website or booking page directly from your bio!
As of now, TikTok doesn’t allow adding clickable links to videos, but this will likely happen in the future. This feature is expected to arrive with future updates, so be ready. Once this option is available, make sure to fully utilize it to redirect viewers to your booking page.
Launch a hashtag challenge
Creating a hashtag challenge is one of the most popular ways to promote your services on TikTok. When users see your hashtag challenge, they will be redirected on the main challenge page, which contains instructions on how to participate along with other details. Susan Mouray from IvoryResearch company says that it’s a great way to encourage users to watch and recreate content with your branded hashtag. Check out TikTok’s trending page, and you’ll see daily trends and the latest challenges.
If your hashtag challenge is having a hard time going viral, you can give it a boost creating a sponsored hashtag challenge. Sponsored hashtag challenges with ad banners are placed at the top, which gives you a significant advantage as more people see your video.
Infeed native content ads
Infeed native content ads are very similar to Snapchat and Instagram story ads. These shorts ads are displayed in the user’s feed between other content. Native content ads are skippable, but they take a full screen, and therefore all of the user’s attention. That’s why it’s so important to make a great first impression and engage users within the first few seconds of your video. Additionally, the platform allows you to add a link to your Book Like A Boss booking page or redirect users to download your app.
Collaborate with influencers
Since Gen Z can be hard to target with traditional advertisements, partnering with TikTok influencers can lead to some real marketing magic. For better results, make sure that your target market aligns with the influencer’s audience. Choose TikTok-specific influencers who work within your niche and whose online personality matches your values.
If you can’t afford a collaboration with top influencers, consider working with micro-influencers. Even though they have smaller audiences of 10-100 thousand followers, they can help you to target particular audience segments. Studies show that larger following bases have lower engagement rates. This means that micro-influencers have closer relationships with their followers and, thus, higher engagement rates.
Run a brand takeover
A brand takeover is the most expensive ad-purchasing option on TikTok. It appears as a full-screen ad that pops up when users open the app for the first time. Brand takeovers are either 3-5 second GIFs or 3-second videos or images. Brand takeovers can link to your TikTok profile or a hashtag challenge.
Unfortunately, TikTok allows only one brand to take over a category each day. This means that your ad will only be played on a single day.
Create branded lenses
Similar to Facebook, Instagram, and Snapchat, TikTok makes the content more playful with lenses. Branded lenses are a great way to encourage user engagement and give your business a boost.
The TikTok app offers several lenses of their own and allows brands to step into the game, too. The top branded lenses can live under the ‘trending’ and ‘hot’ tabs for a maximum of 10 days. The platform supports 2D and 3D lenses with plans to implement AR lenses in the near future.
Keep in mind...
TikTok has become so appealing to service providers since it’s a great space for promoting services via user interactions. You can promote your business by creating organic and/or paid content. TikTok’s paid promotion options include infeed native content ads, sponsored hashtag challenges, and brand takeovers. Besides, you can partner with influencers of different scopes and create custom branded lenses. Organic content includes traditional content creation and non-sponsored hashtag challenges. TikTok mostly engages the younger audience with funny videos and memes dominating the platform.
How can Book Like A Boss help?
As you improve your TikTok game, we’ll be happy to assist you in creating a booking page for your business. Some advertising options on TikTok allow adding a link. It’s great news because it means that you can embed a link to your Book Like A Boss page into your bio or native content ad. When TikTok users click on the link, they’ll be able to book an appointment with you, pay for the service, and learn more about your work!
